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Why You Should Choose Platinum

With holiday proposals right around the corner, it can be a tough design in deciding the specifics of a big purchase. In the world of fine jewelry, there is one metal that consistently emerges as the top choice when seeking elegance and durability: platinum. The choice of platinum is entirely up to you, however we will take you through some of the attributes that platinum has to offer. 

Durability and Longevity:

Platinum is known for its exceptional durability. It is a dense and strong metal that can withstand everyday wear and tear better than other precious metals. This quality is symbolic of the enduring nature of love and commitment.

A Naturally White Metal

Platinum is a naturally white metal, unlike "white gold" which consistently has to be Rhodium Plated in order to keep its white color. Platinum will never fade or change or change color and will eventually develop a satin finish, called "patina." This change in texture assures the metals authenticity.  

Timeless Appeal

Trends may come and go, but platinum's timeless elegance remains steadfast. Choosing platinum ensures that your engagement ring will transcend fashion fads, remaining a symbol of enduring love and style for generations to come.

Diamonds Appear Brighter and Whiter

When diamonds and gemstones are set in platinum, their brilliance shines against platinum's true white color. This is what makes platinum the ideal metal for engagement rings, diamond bands, and other fine jewelry. 

A Metal as Rare as The Love

Platinum is thirty times more rare than gold, adding prestige to the overall ring. Choosing platinum is a testament to the rarity and purity of your love. As a precious metal, platinum holds a unique allure, echoing the distinctive and exceptional nature of the bond you share.

Customization and Craftsmanship:

Platinum is a versatile metal that allows for intricate detailing and craftsmanship. Couples who appreciate customization and unique designs may find that platinum provides the perfect canvas for creating a one-of-a-kind engagement ring.

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