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4ocean was born on a plastic-covered beach in Bali, Indonesia. Inspired by successful lifestyle brands that were able to build passionate followings, Alex and Andrew decided to implement a business model that would allow them to grow quickly so they could pay workers, fund cleanups, and spread the word about the ocean plastic crisis. They created the 4ocean bracelet and pledged to pull a pound of trash from the ocean for each one purchased, using the profits to scale cleanup operations, make donations to ocean-related nonprofits, and build an organizational infrastructure to support future growth.

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